August 11, 2017
Pederson’s Natural Farms announces acquisition of Nature’s Rancher and the Introduction of New Product to the Nature’s Rancher Line-Up.
Hamilton, TX., August 11, 2017(GLOBE NEWSWIRE) — Pederson’s Natural Farms is pleased to announce the acquisition of Nature’s Rancher as a new addition to the Pederson’s Natural Farms portfolio.
“By folding the Nature’s Rancher brand into our operations, we are better positioned to take advantage of our long-term strategic growth goals, which includes an increasingly integrated business model and multi protein product mix,” said Neil Dudley, Vice President of Operations, Pederson’s Natural Farms.
Nature’s Rancher is a Whole Foods Market exclusive brand in the natural meats category. As a growing number of consumers choose natural products, this purchase provides Pederson’s and the Nature’s Rancher brand a faster path to expanded offerings in this high-growth category.
Nature’s Rancher recently launched a new product, Fully Cooked Snack Bacon, now available in all Whole Foods Market locations. This new offering packs the goodness of bacon, fully cooked and accessible to be eaten right out of the package.
Many consumers today are looking for a quick snack, and Nature’s Rancher Fully Cooked Snack Bacon is a savory and smart choice with an ingredient list that is simple and clean. Nature’s Rancher Fully Cooked Snack Bacon is made with premium-quality pork from pigs that have been raised humanely, vegetarian fed, and with no antibiotics. It is free of artificial ingredients, preservatives, nitrates/nitrites, gluten, MSG, and lactose.
To support the launch, fully cooked snack bacon will be promoted on the Nature’s Rancher website and social media channels including Facebook, Instagram and Twitter.
In September, Nature’s Rancher will roll out a fresh new look.
About Pederson’s Natural Farms: Based in Hamilton, Texas, Pederson’s Natural Farms has been producing fresh and smoked natural meat products since 1992. Dedicated to providing superior quality, naturally cured bacon, hams, sausage and much more, Pederson’s mantra is “real people making real food using natural meats raised with humane and environmentally safe practices.”